Joystick worked with FANDOM to design and build an interactive landing page to promote CBS’s show The Stand. The single scrolling page experience introduced visitors to the show’s characters. The experience starts with an intro video and then showcases the 15 characters — going from “good” to “grey” to “bad” which is visually conveyed by the clouds over the town skyline behind them. Two characters were revealed after launch as the plot progressed to encourage return visits.
January 27, 2021