Perspectives on Diversity: Q&A with Sara B. Francis
As many offered support to the Black Lives Matter movement by speaking up for a more equitable society last year, there has been an increased focus on the lack of diversity within companies, especially in leadership roles. We caught up with
Wrap Up: Personalized Video for Impactful Creative Virtual Event
Engaging consumers in today’s digital landscape requires more relevance than ever before --- and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the
5 Great Ways to Activate Events in Digital
Heading into the new year, anticipation starts to build for the tentpole events of the season. This year, it’s hard to know what to expect. There's been uncertainty whether the Superbowl will be held February 7th as planned and the Oscars
Web Development & Technology Perspectives: Q&A with Rubi Cabral
Technological advancements have undoubtedly increased the breadth and depth of the digital experiences we engage with online. As the creative industry continues to push and embrace the progression of web development, we talked with Rubi Cabral, our Lead Developer, to
Quarterly Roundup: Holiday Shopping, Streaming Wars & Getting Out the Vote
Holiday shopping is off to an early start this year -- as is voting. With the digital acceleration of consumer behavior, this season will be like no other. Here's our roundup of news to have on your radar. Prime is the
Dynamic Creative Best Practices
Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences. Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science.
Snowpiercer Website Takes Home An OMMA Award
Our collaboration with Digital Kitchen and Sid Lee on the Experience Snowpiercer website won in the Advertising/Promotion Website category. You can see all the winners here. For the premiere of the highly anticipated TNT drama Snowpiercer, Incubeta Joystick collaborated with Digital
Conversational Marketing Just Got Personal
Personalized advertising is a fine line for marketers to walk. On one hand, customers are demanding more relevant and assistive ad experiences. But creating ads that resonate with each unique audience can prove challenging for any marketer. That fact that discerning
Incubeta Welcomes John Cawdery
We’re excited to announce the appointment of John Cawdery as the new CEO of our parent company, Incubeta US, based out of our New York office. Incubeta, the global independent digital marketing services group, today announces it has appointed John Cawdery as the
Incubeta Joystick Becomes a Snapchat Lens Creative Partner
We’re big fans of Snapchat around Incubeta Joystick. We love their engaging ad formats and their camera lenses have livened up many a meeting. That’s why we’re thrilled to share that Incubeta Joystick is now a Snapchat Lens Creative Partner. As
