The User Experience of Connected TV Ads
Let me set the stage. You sit down at the end of an evening to watch your favorite program on your smart TV. An ad comes on per the usual, but you notice something different. This ad shows you a prompt
Upgrade Your Growth; Unleashing Potential with Beiersdorf, DraftKings, Incubeta Groundswell & Hyundai
Read Time: 1 Minute 50 Seconds Last week was an exciting time for Incubeta as we hosted our first event since the unveiling of our vibrant new identity. Upgrade Your Growth brought together a range of experts from around the world
Incubeta Rebrands as New Generation of Digital Partner to Help Businesses Amplify Growth
Leading digital marketing group unites specialist teams, knocking down the silos of marketing to build world-class solutions We are thrilled to introduce the new identity of Incubeta, our parent company, a rebrand that enables us to move beyond traditional client-agency relations,
Three COVID-Era Trends that will have a Lasting Impact
For the past year, as the entire world reeled from the effects of the pandemic, the ways in which people work, shop, play, live and learn have changed dramatically. However, the resulting digital adoption wasn’t entirely new behavior, but a
First-Mover Publishers with First-Party Strategies
As the industry moves closer to a cookie-less world, publishers have an increasingly important role to play. No matter which side of the cookie-alternative debate you’re on, one thing everyone agrees on is the importance of first-party data. Direct first-party relationships
Incubeta Acquires Ecommerce Agency Groundswell
Read Time: 1 Minute 33 Seconds Today, we are delighted to announce that ecommerce experts, Groundswell have joined the Incubeta family alongside our sister companies Incubeta DQ&A, and Incubeta NMPi. The acquisition of the Belfast-based company will expand our group reach
We’re proud to be a part of CEO Action for Diversity & Inclusion
We’re thrilled to announce our participation in CEO Action for Diversity & Inclusion™, the largest CEO-driven business commitment to advance diversity and inclusion within the workplace. On behalf of our parent company Incubeta in the US, John Cawdery joins more
Welcome Lars & Congrats Sally
Lots of great news happening with our Incubeta global family. We welcome Lars Lehne as our new global CEO of Incubeta and we congratulate Sally Laycock on her appointment as CEO in the UK. Highlights from the recent press are
Why Counterprogramming the Super Bowl was the Winning Move
With another Super Bowl in the books, it was indeed a different game this year in many ways as predicted. From the cardboard fans, to a restrained half time show and concerns around yet another super spreader event -- consumer
Fresh Perspectives: Q&A with Lizzie Knopf
With a new year starting up, we wanted to catch up with Lizzie Knopf, our newest Account Manager, to get to know her better and hear her thoughts on data, social marketing, and more. Lizzie is based in Los Angeles and
