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Dynamic Creative Best Practices


Consumers are increasingly expecting more personalized, relevant digital advertising. This starts with delivering ad units that resonate and spark a connection with audiences.

Many people think of dynamic campaigns as data-driven creative, but its magic is as much art as science. You don’t have to lose creative quality to achieve personalization at scale.

With many dynamic campaigns under his belt, our creative director, Kirk Kempker, shares his thoughts, best practices and creative examples for designing an effective dynamic ad.

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