true[X] & Amazon take home 3 OMMA Awards
Our collaboration with true[X] on the Welcome To The Alexa-Enabled Space Station campaign won in three categories at last night’s OMMA Awards! The voice-enabled unit took home top honors in the Artificial Intelligence, Interactive Creative – Single Execution, and UX/UI categories, making it the most awarded entry for Online Advertising Creativity. You can see all the winners here.
The interactive campaign for Amazon gave users the chance to explore a virtual version of the International Space Station through Alexa voice commands, such as “Alexa, do aliens exist?” Check out the video or try the experience for yourself below.
We’re very proud of this innovative campaign and excited to see it recognized!
Please use Google Chrome to have the enhanced experience and enable voice commands.