Cars 2 The Video Game
Joystick continues its relationship with Disney Interactive Studio with Cars 2 The Video Game launch campaign on YouTube, creating the homepage masthead, brand channel and mimicry channel. Given the challenge to differentiate the video game from the movie, Joystick successfully highlighted the game's hyper spy and holographical themes while keeping in line with the brand messaging.
Global Smurfs Day/Smurfs Quiz
Sony Pictures International engaged Joystick to create a fun and brand specific character quiz game for The Smurfs Movie. In addition, to help support the world-wide event - Global Smurfs Day, Joystick developed a dynamic microsite that captured global Tweets and Facebook posts with Smurfs mentions and geo-mapped them accordingly.
eHow Rachael Ray Reel
To promote the recent partnership of eHow Food channel and Rachael Ray, Demand Media commissioned Joystick to create a sizzle reel with very limited assets to highlight rich and engaging content on the channel and to introduce network of experts, positioning eHow Food channel as THE destination for "how to" food content.
Epic Mickey Digital Campaign / Disney Interactive Studios
Joystick worked closely with Disney Interactive Studios to push the envelope with a number of out of the box executions for a tent-pole video game release. Joystick also managed custom creative executions with the publishers as well as rich media production and extensive social integration.
Pursuit of Knowing Website / St. Louis Children’s Hospital
Joystick Interactive was responsible for developing the online extension of the Pursuit of Knowing campaign, a project intended to position St. Louis Children’s Hospital as experts in knowing kids and the needs of families. We partnered with Mckee Wallwork Cleveland to create a site that fit beautifully into the goals of the overall campaign.
Glee Television Campaign / Fox Broadcasting
Fox wanted a variety of different executions to promote their upcoming season of the hit TV show Glee. These executions included page takeovers, pushdowns, skins, mobile ads, AOL homepage, flash banners, and more.
Mountain Dew / OMD
Mountain Dew wanted to raise awareness for their Green Label can designs and encourage voting participation from their target market. We created an interactive art gallery displaying each unique can design by region. This allowed users to view all 35 cans within each rich media execution in an engaging way.
Lost Planet 2 Global Site / Secret Idenity - Capcom
In collaboration with Secret Identity, we designed and developed a global website for Capcom’s Lost Planet 2.
Dove / Unilever
Dove needed their print assets repurposed into engaging flash and rich media multi-lingual campaign. We created a vibrant and eyecatching experience using color and animation to create a fresh approach to the Dove brand that would be effective for an online audience.
